Cyril Maithily Gupta's Blog

My newest venture, that I am still working on by the way, is Netvani.com. This is a social networking management and monitoring tool that makes managing the presence on social networks easier for businesses.

The Social Internet is till uncharted territory for businesses, and even big businesses with big budgets are having trouble coping with the unique demands of the social web. A business usually has several different identities on multiple networks, and needs to deal with hundreds, sometimes thousands of customers. This certainly isn’t one man’s job and it’s absolutely not the CEO’s job to manage.

But the social networks don’t share those sympathies. They’re made for one person to use, and if you recruit someone else to manage your social identities you’re going to have to share your password with them.

Even with objects like Facebook Pages, where you can have multiple admins, it’s risky to give admin status to everybody because all admins have the same rights and anybody can just kick you out, or close the page. I had a personal experience of this some months ago when I saw the events page of a very popular pan-Indian event close down inexplicably. Evidently, one of the many admins had seen it fit to delete the event!

So the problems that businesses urgently need to solve include:

1. How to manage multiple identities.
2. How to get teams working together.
3. How to give everybody secure access.
4. How to automate frequently done tasks to save time.
5. How to get a total and comprehensive view of the enter social media presence.

My company is attempting to solve these problems with Netvani. We are building have built a tool that helps solve these problems and more, making it easier for businesses to run their social media campaigns and manage their social presence online.

It’s work in progress, and we’ve launched a beta version for people to use free. Hopefully, their feedback and usage will help us learn what we need to improve, and what we need to do to make this a very useful product.

Tags: netvani, social marketing, social media business

This entry was posted on Tuesday, May 10th, 2011 at 12:35 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.