The sneakiest attack on the Indian Internet Industry
Dear Internet entrepreneurs and users. Here’s what I feel is the sneakiest, the most dangerous and the boldest spam attempt by anyone till date. This is so preposterous that I never imagined that somebody could even think of pulling this kind of bullshit off!
This company – Envisage Media has created a software platform called streamride.net and has tied up with ISPs, working through them to inject ads into each user’s browser no matter what websites they visit. They’ve been doing this for Ortel, and now I saw their ads on Spectranet which is a major ISP with tens of thousands of users. The ISPs install this software on their servers, the user has to install nothing.
This is what happens:
When any of the users of these ISPs visits any website of the world, ads show up from Envisage media over the website’s content, defacing it, and also stealing revenue from it. This is like a spyware, but you can’t remove it, because it’s sent from the ISP and not from your computer. There’s no way to remove it from the user’s end, and there’s no way for the website owner to prevent these ads from showing up on their websites.
Here’s how they do it:
I use spectranet in my office and I was surprised to see ads on my webistes today. First I thought my computer had a spyware, and then that my website was hacked. After ruling out everything, I discovered how this sneaky organization is trying to steal our revenue and ruin the user experience that web companies have tried to build so painstakingly.
Here are some screen shots that will show you what’s happening.
Wherever you go, you can’t escape these ads.
Entrepreneurs, your advertisers and your clients must feel very dumb in paying you. They can pay this guy lesser, and earn from all the hard work and investment you’ve made in your website. If you are selling a service or running an e-commerce website, they are advertising right over your sales preposition. Today I saw a Jabong.com ad on Flipkart.com thanks to this .
The company who is doing this is http://www.envisagemedia.in/. The ISPs who I know are involved include Ortel and Spectranet, but I am certain there are other smaller ones too.
If major ISPs think they can pull this off successfully and other ISPs follow suit after Spectranet, running an Internet enterprise in India is going to be certainly very hard.