How far back do you have to go back to reach history?
I am reading a book these days of which this is the second copy. The first time I bought it, I lost it while I had read only half. That was some months ago, I thought I would find it later so I kept looking… I gave up a few days ago and bought a fresh copy. It was a good book, good enough to force me to spend the money on it again.
The book is ‘The Lexus and The Olive Tree’. The writer is Thomas Friedman. It’s on the same topic as ‘The Clash of Civilizations’, but is easier to read. So I am reading it with more attention than I read the Clash of Civilizations.
We’re almost halfway into 2010, and this book’s first edition was written at the beginning of the decade. So while a lot is still the same, too much has changed.
The book talks about the telecom and the Internet revolution, globalization vs. protectionism, and other topics which are still relevant. Thomas Friedman does an excellent job of showing me how globalization isn’t just good and necessary, but how it is unavoidable. Friedman is a well-traveled writer and through anecdotes from his own journeys and meetings he makes it quite clear that whether governments like it or not globalization is going to happen, and that there is going to be a plenty of resistance to it because people see it as a threat to their culture.
“There’s no use protesting against globalization wearing a blue jeans.” Well the process is still on. Globalization isn’t global yet, but it’s pretty much everywhere.
But the book has its funny bits too. Thomas Friedman is an American patriot and he makes it a point to make it quite clear why America is so successful. He compares the American way of working to Japan and Europe and comes to the conclusion that they can’t compete with America, he mentions China but only to reject its ‘brand of globalization’. He thinks globalization can’t work without capitalism, and because China is communist dominated it is likely to hit some serious snags which will remove it form the scene. Well, Mr. Friedman. Heh Heh…
He doesn’t mention India and use the phrase ‘competition to USA’ in the same paragraph.
That was 10 years ago. In 10 years a lot hasn’t changed, but a lot has. America, the greatest place for innovation and business is now feeling the heat from India and China.
American senators want Indians to quit taking away American jobs (globalization goes full circle, you see the globe is round). They want Indian companies to quit coming to America, and they want Indians to quit working so hard on everything.
America is still the greatest place for business and innovation, but I see Indians coming back from America to innovate in India, and others who want to come back.
I love America, its culture, its freedom and its attitude. There’s no denying that, but in 10 years India has changed enough that the American president tells his country’s children to buckle up cause the Indians are coming.
If Thomas Friedman wrote that book again now, he would talk more about India and China than he talked about Europe and Japan.
Smartphones are the big boom in the US and the next big boom in India. With the arrival of 3G there will be compelling reason for mobile users to upgrade to a smartphone. There is a good scope for small players to make little fortunes developing and selling smart phone applications. That’s why I have been giving them a serious look starting this year.
